The Art of the Logo

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On Monday, the Detroit Lions officially adopted a new logo for their football team. The logo is not a complete overhaul, but was modified for a new fiecer look. After going 0-16, the Lions need to do whatever possible to separate themselves from the debacle a year ago.

lions-logo-comparison

The new logo, seen on the left, has more defined edges. New white accents give the lion more defintion and the sense of strength. Sharp teeth were also added. On first impressions, the logo seems great. It has a more modernized look, but still retains the classic Lions feel. However, maybe they could have gone a little further. And maybe they should have staed away from calling it fierce.

After finishing an entire NFL season without a win (the first team to do that since the 1976 Buccaneers), the Lions were probably in need of a complete overhaul. It’s nice to keep the old and have nostalgia for the past, but the Lions have nothing in their past to point to. They haven’t won a thing. They would have been better off revamping their entire logo like the Broncos did in 1997.

But furthermore to call this revamp fierce is a complete farce. The logo is only half of the battle. The use of colors is the second half. And there isn’t a chance any team will be scared of a team taking the field in Honolulu Blue. The only team who can pull of the light blue uniforms is the San Diego Chargers, and they are smart enough to only do that on ocassion.

Overall, the new logo isn’t that bad, but it isn’t great. And it isn’t striking fear in anybody.

FINAL GRADE: C+

Now lets go and take a look at some of the other logos around the league.

Logo

Team

Comments

Arizona CardinalsA huge improvement over the last logo, it has a great look. However, it doesn't have a lasting feel.
Atlanta FalconsThe black and red colors and sharp help create an awesome looking logo.
Baltimore RavensThe logo is far too cartoonish. The purple and gold don't work well toghether either.
Buffalo BillsIt works, but it might be in need of an upgrade in the near future.
Carolina PanthersThis panther kicks ass. Plain and simple.
Chicago BearsThis is one of the most boring logos. Their alternate logo is so much better.
Cincinnati BengalsIt looks like it was designed by an amatuer and isn't representive of the franchise that well.
Cleveland BrownsThere really isn't any logo to comment about. And I wouldn't have it any other way.
Dallas CowboysThe star is synonymous with football. It is an all time classic.
Denver BroncosThis could be the coolest of all modern logos.
Green Bay PackersA bit boring, but it has a long history.
Houston TexansThe sharp lines and distinct shape give this fierce looking logo plenty of legs.
Indianapolis ColtsThe Colts aren't playing in Baltimore anymore. It could probably use a little tweaking.
Jacksonville JaguarsIt may only use four colors, and it definitely is aggressive, but it also feels like their is too much going on.
Kansas City ChiefsThe arrowhead is representative of something much larger, including some of the best fans in the sport.
Miami DolphinsA fish with a helmet? Here is another logo that needs to be reworked.
Minnesota VikingsIts purple and yellow and a figure of a man with long hair. And yet, while not perfect, it works.
New England PatriotsModern, stylized, and actual makes an 18th century figure someone you don't want to mess with.
New Orleans SaintsIt's not all that flashy, but it demonstrates the city's French influences and is unique among the league.
New York GiantsTwo letters. Big deal. The Giants could do much better.
New York JetsAnother NY team with a boring logo. I actually preferred the onld one where a jet was visible.
Oakland RaidersVery old school, but the black and silver remains menacing even today.
Philadelphia EaglesLots of detail, but not overdone. Great look for a bird and a great logo as well.
Pittsburgh SteelersWhat makes this simple logo great is that its adorned on only one side of the helmet.
San Diego ChargersWhat is a Charger? I guess the lightening bolt works?
San Francisco 49ersFrom Montanta and Rice to Young, it has plenty of history, but otherwise isn't that great.
Seattle SeahawksMuch in the vain of the Patriots, Eagles and Broncos, a great modern look, but a just a cut below.
St. Louis RamsSimilar situation as the Seahawks, but definitely a better logo.
Tampa Bay BuccaneersA thousand times better than the old logo, but only average comparitively.
Tennessee TitansCould be the worst logo in the league. It really doesn't represent anything well, nor is it striking fear in anybody.
Washington RedskinsThe outside circle and feathers complements the Native American extremely well creating a great logo.

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